When I read Seth Godin’s masterpiece on marketing — This is Marketing, one line stuck with me more than any others.

“People like us do things like this”.

And it changed me.

But not in the way you might think, or possibly even the way Seth intended.

See, when I see something now — garbage on the floor, a dirty desk, a post I don’t like, I’m faced with a choice.

Clean it up / unsubscribe / unfriend…..and so on.

And sometimes, as I go to walk away and think “this is is someone else’s problem” that line pops back into my head.

“People like us do things like this”.

If my best version was here right now, what would he do?

He would pick it up, clean it up, remove himself from that page.

And so, this is what I do.

What’s truly remarkable though is not the small duties that I complete, it’s the impact this choice has made on my business and my ability to hit a target.

Give it a go.

What line do you use that guides your behaviour? I’m curious. Comment below and let me know.

Until next time.

Chris